last updated 21 October 2026 · Human Forward LTD · hello@humanforward.io

Website terms

These terms apply between you and Human Forward LTD when you use humanforward.io and its sub domains. By using the website you agree to them. If you do not agree, stop using the website.

Who we are

Human Forward LTD is a company registered in England and Wales under number 17452304. Our registered office is 66 Paul Street, London EC2A 4NA. We trade as Human Forward and operate the website at humanforward.io. You can contact us at hello@humanforward.io.

Using the website

  • You must be at least 18 to use the website. By using it you confirm that you are
  • You must follow our Acceptable Use Policy, which forms part of these terms
  • You may view the website, and download or print content for your own use and for your business's use in deciding whether to work with us. You must not otherwise copy, reproduce, modify, distribute, sell or commercially use any content without our written permission
  • You must not use the website in any way that damages it, interferes with anyone else's use of it, or is unlawful, harmful or abusive
  • We may restrict or block access to the website, or any part of it, if we reasonably believe you have broken these terms

We may block any person, business, device or network from the website at any time, without telling you why and without liability.

Our apps, AI tools and services

The website describes and links to our Shopify apps, AI tools, subscription services, sessions and community platform. Use of those is governed by our App and AI Tools Terms, and for consulting work and sessions by the proposal, order form or engagement letter we agree with you. Where those documents conflict with these terms, they apply to those services. Booking a session through the website is a request. The session is confirmed when we accept it.

The website assistant

The assistant on the website is an automated AI agent, not a person. You can ask for a person at any time or email hello@humanforward.io.

  • The assistant has no authority to act for us. Nothing it says is an offer, an acceptance, a quotation, a price, a discount, a promise of a result, a delivery date, a scope of work or any other commitment by Human Forward LTD, and nothing it says forms a contract. Any price or term it gives is an estimate or an error, not a quote. The prices published on the website or in a written agreement from us are the only prices that apply. If the assistant says something inconsistent with these terms, these terms apply
  • Its answers are generated automatically and may be wrong, incomplete, out of date or inconsistent. They are general information, not legal, financial, tax, medical or other professional advice, and not a recommendation to take or refrain from any action. You must use your own judgement and verify anything you intend to rely on before acting
  • You use the assistant at your own risk. To the extent permitted by law we are not liable for any loss or damage arising from reliance on anything it says, and you will compensate us for any loss, cost or claim that arises from your use of it or of its outputs
  • You must not use the assistant for, or ask it about, health or medical matters, political campaigning or elections, defence, military or weapons matters, surveillance of people, anything unlawful, or anything outside its purpose of answering questions about Human Forward and booking a session. The Acceptable Use Policy applies. We may withdraw the assistant, or your access to it, at any time without notice
  • Conversations may be stored and reviewed as our Privacy Policy describes. Do not share personal data you are not entitled to share, or anything confidential

The free findability score

The free score on the website is generated automatically using third party AI services. It is an assessment at a point in time, not advice, and we do not guarantee its accuracy or any result from acting on it. By submitting a domain you confirm that you own, operate or are authorised to act for it, and you agree to the usage limits in our Acceptable Use Policy. We may store the domain, your email if you give it, and the results, as our Privacy Policy describes. We may refuse, limit or withdraw the free score at any time.

Content and intellectual property

All content on the website, including text, graphics, images, video, software, page layout, underlying code, scores and reports, belongs to Human Forward LTD or our licensors unless you submitted it. It is protected by copyright, trade mark, database and other intellectual property rights. HUMAN FORWARD and the HF mark are trade marks of Human Forward LTD (UK application pending). Nothing on the website grants you any licence to use our name, logo or trade marks. Names and logos of other companies that appear on the website belong to their owners and appear for identification only.

Content you submit

Where the website lets you submit content, such as a domain, a form, a booking or a message, you confirm that it is accurate, that you have the right to submit it, and that it does not break the law or our Acceptable Use Policy. You keep ownership of it and give us permission to use it to respond to you, to provide the service you asked for, and as our Privacy Policy describes. You must not use a false identity, impersonate anyone or mislead us about who you are. You will compensate us for any claim arising from content you submit.

Links to other websites

The website links to other sites, including Shopify, Cal.com and our social channels. We do not control them and are not responsible for their content or for any loss arising from using them. A link is not an endorsement. You may link to our home page in a way that is fair and legal and does not suggest any association or endorsement we have not given.

Privacy and cookies

Our Privacy Policy and Cookie Policy explain how we handle personal data and cookies. They form part of these terms and are at humanforward.io/privacy and humanforward.io/cookies.

Availability and disclaimers

The website and everything on it is provided as it is and as available. We do not promise that it will be free of faults, available at all times, accurate, up to date or fit for any particular purpose, and we may change, suspend or withdraw any part of it without notice. Content on the website is general information, not legal, financial or professional advice. We take reasonable steps to keep the website secure and free of viruses but cannot guarantee it. You are responsible for your own device, security and backups.

Limitation of liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that, because the website is free to use, we are not liable to you for any loss or damage arising from your use of it or from reliance on anything on it. In particular we are not liable for loss of profit, revenue, business, goodwill, data or anticipated savings, or for any indirect or consequential loss. We are not liable for anything caused by events outside our reasonable control.

Liability for our paid services is dealt with in the App and AI Tools Terms or in the contract for that work.

General

  • We may change these terms at any time by publishing a new version. The date at the top shows the current version. Continuing to use the website after a change means you accept it
  • These terms, together with the Acceptable Use Policy, Privacy Policy and Cookie Policy, are the whole agreement between you and us about the website
  • You may not transfer your rights under these terms. We may transfer ours where your rights are not affected
  • If any part of these terms is found invalid or unenforceable, the rest still applies
  • A delay in enforcing a right is not a waiver of it
  • No one other than you and us has any right to enforce these terms, and the Contracts (Rights of Third Parties) Act 1999 does not apply
  • These terms and any dispute about them, including non contractual disputes, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction

Contact

Human Forward LTD, 66 Paul Street, London EC2A 4NA. hello@humanforward.io