agents · who does the work
Eight Romans and a very modern problem.
Rome ran the known world with letters, lists, aqueducts and a handful of people who were very good at their jobs. Your brand runs on paid media, search, email and whatever the AI answer engines decide to say about you this week. Same problem, better plumbing.
We named our agents after the people who did these jobs first. Not because it is cute, although it is, but because every one of them had a job that maps exactly onto what the agent does. Here they are, in the order Rome would have seated them.
Hortensia
Paid mediaComing soonIn 42 BC Rome's rulers tried to tax the city's richest women to pay for a civil war. Women did not speak in the Forum. Hortensia walked in anyway, argued that nobody should fund a war they had no say in, and got the levy cut to a fraction. The crowd cheered. The triumvirs did not.
She runs your paid media the way she ran that argument. Every pound has to justify itself. Budget moves to what converts, within the limits you set, and when something is not earning its place she pulls it and tells you why. Nobody out argues Hortensia on spend.
Varro
SEOComing soonMarcus Terentius Varro was the most learned man Rome ever produced. Seventy four works, six hundred volumes. He wrote the first Latin grammar, organised the city's libraries for Caesar and gave everything he touched a name, a category and a shelf. Even the bee mite is named after him.
He does the same for your site. Titles, schema, page structure, the unglamorous labelling that decides whether search understands what you sell. Varro keeps it all in order so the machines find you without having to guess.
Horace
Answer enginesComing soonCarpe diem. Dulce et decorum est. In medias res. Horace has been quoted non stop for two thousand years, mostly by people who have never read a line of him. He wrote things so well put that nobody could resist repeating them.
That is now the whole game. When someone asks ChatGPT, Gemini or Claude which brand to buy, the answer is built from whoever said it best. Horace makes sure your words are the ones they reach for. You get quoted. Your competitors get paraphrased.
Pomponius
Agent to agentComing soonTitus Pomponius Atticus was the best connected man in Rome. Publisher, banker, correspondent, friend to Cicero, Caesar, Antony and Octavian, often at the same time, and somehow never on the losing side of anything. If you wanted something to reach the right person, it went through Pomponius.
The buyers coming to your store now are increasingly not people. They are shopping agents sent by people. Pomponius talks to them. He keeps your feeds, offers and UCP, ACP and MCP profiles current, answers their queries in the format they expect, and reports back which agents are sending you orders. Rome's connector, working your newest channel.
Sulpicia
SocialsComing soonOf all the women in ancient Rome, Sulpicia is the only one whose poems survive. Six of them. Short, personal, slightly scandalous, written about what was actually happening in her life rather than what a well bred girl was supposed to say. People have been reading them for two millennia because they sound true.
She drafts and schedules your posts the same way: from what your brand is actually doing this week, not from a content calendar written in January. Real things, said well, on time.
Tiro
CRM and emailComing soonCicero wrote faster than anyone could write down, so his secretary Tiro invented shorthand to keep up. He ran the correspondence, kept the lists, knew who had been written to and who had not, and after Cicero's death published the letters so nothing was lost. The symbols he invented were still in use in monasteries a thousand years later.
Tiro runs your flows, your tests and your list. Every contact accounted for, every sequence firing when it should, the list kept clean so the people who want to hear from you actually do.
Agrippa
AccessibilityComing soonMarcus Agrippa won Augustus his wars and then spent the peace building things anyone could walk into. Rome's first public baths. The aqueduct that fed them. The Pantheon, which is still standing and still open. He believed a city was only finished when all of it worked for all of its people.
He takes the same view of your site. Agrippa finds what stops people using it, whether that is a screen reader hitting a wall, a button nobody can reach or a form that gives up on half your customers, and fixes it. More people in, more people through.
Frontinus
Site healthComing soonSextus Julius Frontinus was put in charge of Rome's water. He walked every aqueduct, measured every flow, found the leaks and the illegal taps that private villas had drilled into the public supply, and wrote the manual on keeping a city's water running. Rome never ran dry on his watch.
Frontinus watches your site the way he watched the aqueducts. Speed, errors, broken journeys, around the clock. When something starts to drip, you know before your customers do.
how they work
In whatever AI you run, alongside the agents you have.
The eight run in whichever AI your business already uses. Claude, ChatGPT, Gemini, Muse, or one you built yourselves. If you already have agents of your own, ours work alongside them, passing work across rather than starting a turf war.
Your data, your bill, your policy. You set the budget and the limits, they do the work, and a person only sees the exceptions. For a business with no digital team it is the team. For one with a team, it is the hands they could not hire.
They join the household one at a time through 2027. We do not do creative. The brand stays with the founder.
Eight agents, one brand, no togas required.
If you want to be told when yours arrives, put your name down. A person reads every one.