Your next customer is an AI agent. Your best one is still a person.

Yes, and the curve is steep. In the US, Google, Meta, Copilot and Perplexity already take payment inside the chat, and ChatGPT finds the product and sends the shopper to the retailer's own checkout. The agent protocols (UCP, ACP, Shopify's Storefront MCP) are live. No agent checks out UK or EU shoppers natively yet, so being found is what counts today. The brands in the answer now are setting the default for the next five years.

One number out of 100. Forty points for what Google and the AI crawlers can read on your site: titles, schema, robots rules, sitemap, product content, speed. Sixty for what the AI engines say when a shopper asks about you: do they know you, link to you, recommend you, trust you, know what you sell. Agent readiness, whether an AI shopping agent can find, read and buy from you, is scored on its own out of 100.

ChatGPT, Claude, Perplexity, Google AI, Grok, DeepSeek and Meta AI, each asked the same shopper questions in each market you sell in, in the local language. For agents: the UCP manifest, Shopify's Storefront MCP, the product feed, Meta's agent channel, policies, and whether variants, shipping, returns and reviews are readable without JavaScript.

Yes. On Shopify the app reads your catalogue directly from the admin. On any other platform you sign up at app.humanforward.io with an email, add your site, and the first run starts straight away. Storefront works from a product feed, and Community is independent of your stack.

Findability is free for the score, three engines and one run a month. Pro is £29 a month per site: all seven engines, three markets, a run every week, the fix kit, the twelve shopper questions, export to Google Sheets. Scale is £79: ten markets, a run every day, and the whole report inside Claude, ChatGPT, Muse or Gemini. Findability Plus is coming soon to the Shopify app, at US$299 a month: everything in Scale, with the fixes written into your own store data once you approve each one. It cannot be bought yet. Storefront is £199 a month after 90 days free, cancel any time. Storefront Enterprise, for bigger brands, is £1,499 a month. Community is priced on a call during early access. Sessions start free. No contracts.

The fastest way onto agentic shopping. Paste the Google Shopping feed you already have and your products become searchable in ChatGPT, Claude, Gemini and any shopping agent, with live price, stock, sizes and images, linking to your own product pages. Live in minutes on WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, PrestaShop or a custom build. Buying inside the agent is rolling out next.

Your brand's own community app, white labelled, on iOS, Android, web and inside ChatGPT. Members find people near them, join tribes, turn up to events, post to a feed that is theirs, and pay for memberships and events through your own Stripe account. We host it and keep it running; your team runs it from one screen. It is the part of the business agents cannot take.

Those are rented. The members belong to Meta, the data sits with Meta, phone numbers change hands, and a group chat goes quiet past about forty people. On the platform tribes are private by default, no numbers are shared, it is GDPR compliant, the brand posts to members first, and a member who lands in another city opens the app and the local run is already there.

Through Stripe Connect on the Stripe account you already have, linked in about two minutes. Memberships, paid events and members first drops are charged by you: the money settles to you, the customers are yours, the receipts carry your name. We take a small platform fee per charge and nothing sits with us.

Pre built agents for paid media, SEO, answer engine optimisation, socials, CRM and email flows, accessibility and site health. They run on the policy and budget you set, inside your own Claude, ChatGPT or Gemini organisation, so the data and the bill stay with you. A person only sees exceptions. Opening in 2027.

A London company, Human Forward LTD, founded in 2026 by operators who ran digital, ecommerce, growth and community at some of the world's biggest brands. We build the software and we also do the work: sessions, launches, PR and community. Small on purpose. A person answers every message.