investors · not raising · register interest
Agents will do the shopping. Brands need to be ready.
Human Forward builds what a brand needs on the other side of that shift: to be found by agents, to own its community rather than rent it, and to have digital capability even if it never could before. Built by people who ran those teams at the brands you know.
why now
The shopper is becoming an agent
ChatGPT, Gemini and Claude already answer product questions and are starting to check out. Muse and Grok are off shopping and booking things already. Agent protocols (UCP, Storefront MCP) are live. Most stores are invisible to all of them. We score that and fix it.
Platforms own the customer. Brands want them back
A brand's people live in WhatsApp groups, Strava clubs and Instagram DMs that it does not own. A white label app in the brand's name, with memberships and events billed through its own Stripe account, changes who holds the relationship.
Most brands never had the capability
Most brands never had enough good people on the digital side, and have been locked in a tech race, trying to build or buy their way to more business instead of working on the products and services they are actually good at. Paid media, SEO, socials, CRM, accessibility: the work is the same across every brand and agents now do most of it better, with a person checking. We package it as an Agentic Team a brand switches on inside its own Claude, ChatGPT or Gemini. For the long tail of commerce that is not a saving on a team, it is the first one they ever had, and the race ends.
how it makes money
Four products, one relationship.
Most brands start with the free score or a twenty minute call. The rest follows from the relationship, not from a funnel.
- FindabilityFree on the Shopify App Store, Pro by monthly subscription billed through Shopify. Low touch, high volume.
- CommunityPlatform fee per brand, plus a small fee on every membership and paid event taken through Stripe Connect. Revenue grows with the brand's community, not our headcount.
- Agentic TeamSubscription per agent switched on. For brands with a team it replaces retainers they already pay. For the many without one it is new spend they could never make before.
- SessionsPaid working sessions with operators who ran digital at Rapha, adidas, Net-a-Porter, Burberry and others. Cash now, and the fastest route into the apps.
if that ever changes
Angels and operators
People who have run commerce, community or marketplaces and want to be close to this one. We would like to know you before anything is open, because a call to the right person at the right brand is worth more to us than a cheque.
A community round
If we ever raise from the brands and members who use this, it would run through a regulated platform, FCA authorised in the UK, an SEC registered funding portal in the US, with the full documents. The people on this list hear first.
register interest
Tell us who you are. We keep you posted.
Registering says you would like to hear if something opens. It commits neither of us to anything, and we are not asking for money. One reply from a founder, not a sequence. If you would rather talk first, book twenty minutes.
important
Not an offer. Human Forward LTD is not raising money. Nothing on this page is an offer, invitation or solicitation to buy, subscribe for or otherwise acquire shares or any other investment, in any jurisdiction, and none of it is investment, legal or tax advice. Registering interest is a request for information only. It is not an application, it is non binding on you and on us, and no money is being requested or accepted.
United Kingdom. This page has not been approved by a person authorised under the Financial Services and Markets Act 2000. If an investment is ever offered it will be made only in a way that complies with the UK financial promotion rules, for example through an FCA authorised crowdfunding platform or to persons to whom it may lawfully be communicated, and only through its own documents.
United States. Nothing on this page is an offer to sell, or the solicitation of an offer to buy, securities. No securities have been or will be registered under the Securities Act of 1933 or any state securities law unless and until an offering is made. Any future offering would be made only under an available exemption or registration, for example to accredited investors or through an SEC registered funding portal under Regulation Crowdfunding, and only through the offering documents for it. No money or other consideration is being solicited, and if sent in response will not be accepted. No offer to buy can be accepted and no part of the purchase price can be received until an offering is made and only through its platform. Any indication of interest involves no obligation or commitment of any kind.
Risk. Investing in an early stage company is high risk. You could lose all the money you invest, your shares could be diluted and are unlikely to be easy to sell, and you should not invest unless you can afford that. Statements about plans, products and expectations on this page are forward looking and may not happen.
Company details, policies and contacts are on our press page. Questions to hello@humanforward.io.