value calculator

What it is worth to you. Your numbers, our prices.

Four numbers about your store and we will show you what we think we can add in a year. We are fully transparent about how we work it out: every assumption is on the page with its source, and you can change any of it as you see fit. Then we will email you a fuller business case, ready for your finance team. It is only as good as the figures you give us, so use your real ones.

Your store today

Online revenue a yearGBPAverage orderGBPConversion rate%Visits from AI assistants%Most stores sit around 1 to 3% today. Check your analytics for ChatGPT, Gemini, Perplexity and Copilot referrals.Margin after delivery, returns and payment fees · optional%Your contribution margin. Add it to see profit and break even, not just revenue.

About 192,901 visits and 3,472 orders a month.

what we think we can add

£161,145 a year in new revenue

Without Community: £65,745 in new revenue

On a plan that costs £3,324 a year

Get the business case Start with this plan

How we got there, and every number to change, below.

Product by product

Total new revenue£161,145

Findability How AI sees you, and the fixes.

Why it paysMore shoppers now ask an AI assistant before they search, and AI traffic to US retailers more than doubled in a year (Adobe). The assistants recommend the brands they can read and trust. Findability shows you what they say about you in every market you sell in, and exactly what to fix so they recommend you, not someone else.

More visits from AI assistants once the fixes are in30%We assume 30%. Each AI visit is valued at your average revenue per visit plus 53%, Adobe's measure for US retail in May 2026; the UK may differ.Of those, truly new50%We assume half. Some of those shoppers would have found you through search anyway.

Adds £22,950 a year in revenue

Storefront Your own app inside the AI agents.

Why it paysShoppers are starting to buy without leaving the assistant. If your products are not in there, that sale goes to a marketplace or a competitor who is. Storefront puts your range, prices and checkout inside the agents, with you as the seller, so you keep the customer, the margin and the data.

Extra sales from shoppers who buy inside the assistant15%We assume 15% on top of your AI referred sales: shoppers who buy without leaving the assistant and would not have clicked through. In assistant checkout is too new for a reliable public figure, so Storefront tags every order and you see the real number.

Adds £29,835 a year in revenue

Conseil A shopping agent that adapts your site to each visitor and steps in at the right moment, without waiting to be asked.

Why it paysMost visitors never ask for help: they hesitate, then leave. Conseil does not wait to be asked. Like your best person on the shop floor, it helps the shopper who does not know your range yet, or cannot see why one product is different from another, and turns more of the traffic you already pay for into orders.

Conversion lift on the visits Conseil covers5%We assume 5%. McKinsey (2021) found personalisation lifts revenue 10 to 15% across a company; a lift on site conversion is narrower, so we start lower. Prove it with a holdout test.

On the visits it covers, your conversion rate goes from 1.80% to 1.89%.

Starter covers 10,000 visits a month, 5% of yours. Visits above that are not counted.

Adds £12,960 a year in revenue

Community Your own app, with your community in it.

Why it paysYour most loyal customers are your best channel, and most brands only reach them through an inbox. Community gives you your own app to talk to them directly, run rides and events with them, and give something back. Members spend more and stay longer, so it lifts retention, not just the next order.

Customers who use the app10%We assume 10%. Brands with a riding or running community tend to sit higher.More spend from members19%Marketing Science (2015): almost 20% of what customers spent after joining a retailer's online community came from joining.Spend kept from members who would have stopped buying10%We assume 10%, deliberately low.Counted as truly new revenue60%We assume 60%: what is not just sales moving from your website to the app.Paid events a year6People per event40Ticket price£35The rides stay free. These are the extras: camps, trips, workshops.

Adds £95,400 a year in revenue

Community is priced with you, so its cost is not in the totals yet.

Agents Paid media, SEO and email, run for you.

Why it paysPaid media, SEO and email run as one, against the same picture of what shoppers and AI see, so spend goes where it converts and nobody has to brief three agencies.

Opens in 2027. Not in the numbers yet.

The business case, for your finance team

A fuller, more detailed version, ready for your finance team: break even, a low, expected and high case, year one, the costs and terms line by line, every assumption with its basis and how to check it, and how to measure each product once it is live. It is built from the figures and assumptions on this page, so check they are right, and we email it to you.