community platform · two demo brands

Your brand. Your people.

A white label community app for the people who buy from you, on iOS, Android, web and inside ChatGPT, with a WeChat mini program for China. We host it, you run it. Two made up brands below show how different it can look.

iOSAndroidWebChatGPTWeChat mini programShopify self build app · coming soon

01 · BrandCo · a running brand · immediate, local, out the door · interactive, tap anything

Who's running at seven. Go with them.

BrandCoagent connected
  • Sophie1.2 km · 06:30 · 5:10 /km
  • Henry0.8 km · long, slow, Sundays
  • Charlotte2.4 km · new, Tuesdays
  • Oliver1.9 km · track Thursdays

Distances are rounded. Nobody sees a pin, only who is near.

184kmOctober · 12th of 140

near · runners within 3 km who go out when you do

BrandCoagent connected
SophieBattersea 5k · 24:10 · a PB
[photo: finish line, 07:31]
BBrandComembers first · Thursday 08:00

New colours drop Thursday. You see them 24 hours before anyone else. Tap to reserve your size.

184kmOctober · 12th of 140

feed · runs, photos, routes, kudos, and the brand posting to members first

BrandCoagent connected

Your tribes London

  • Lunch runs SW1118 members · weekdays 12:30 · easy pace
  • Sub 20 5k42 members · intervals · Battersea track
  • Early birds41 members · 06:30 from the shop

Chapters 38 cities

  • Taipei212 members · Daan Park · 05:30
  • Paris388 members · Canal St Martin · Sundays
  • Boulder156 members · trails · Saturdays

Private by default. No phone numbers. GDPR, not a WhatsApp group.

184kmOctober · 12th of 140

tribes and chapters · London groups, then Taipei, Paris, Boulder

BrandCoagent connected

Early birds · 41

Sophie 06:12
Anyone out this morning? Rain stops at seven.
Henry 06:14
Leaving the common at 6:40 if you want company
Charlotte 06:15
First time, is it ok if I'm slow
Henry 06:15
It's the whole point
your agentHenry leaves at 6:40, 0.8 km from you. Say the word and I'll tell him you're coming.
184kmOctober · 12th of 140

chat · with the member's own agent in the room

02 · ACME FASHION · a luxury house · slower, in the know, by invitation · interactive, tap anything

A table in Paris on Thursday. Two seats left.

Same platform, different brand, different app. No kilometres. For fashion and lifestyle brands the community is a reward: invitations to dinners and openings, first look at the archive sale, editorial only members see, a seat held at the trunk show, circles in the cities they travel to, and introductions that go through the house. The people who love the brand most get treated like it.

ACME FASHIONMembers · London
Invitation · Thursday 20:00A table for twelve at Claridge'sHosted by the creative director. Two seats remain.
Members first · opens Friday 09:00The archive saleTwo days before the public. Your size is held.
Your conciergeYou are in Paris on the 14th, so are Isabella and Theo. Thursday at Le Chateaubriand has two seats. Hold one?
Member since 2023Invitations · 3

now · invitations, members first drops, the editor's note

ACME FASHIONMembers · London
Thu 20:00Twelve at Claridge's£180 a seat · 2 left · the creative director hosts
Sat 19:00Bar opening, ShoreditchComplimentary · bring a guest · 40 inside
Tue 18:30Trunk show, MayfairPre season · fittings by appointment
Nov 3Dinner before the auction£240 a seat · Isabella is hosting · 8 seats

Charged on the house's own Stripe once accepted.

Member since 2023Invitations · 3

events · dinners, openings, trunk shows. You request a seat

ACME FASHIONMembers · London

Where you're going

Paris14 to 17 Oct · circle of 140
3 members in town with you · dinner Thursday · the Bourse de Commerce after hours on Friday
TaipeiNov · circle of 62
Tell the circle you are coming and the invitations follow.
MilanFeb · circle of 210
Tell the circle you are coming and the invitations follow.

Circles in 19 cities. Land, and you are already in the room.

Member since 2023Invitations · 3

travel · Paris, Taipei, Milan. Land and you are already in

ACME FASHIONMembers · London

Near you tonight

  • Clémenceeditor · 0.6 km
  • Sebastianchef · 1.1 km
  • Isabellacollector · 2.3 km
  • Theogallerist · 1.4 km

Introductions go through the house. No numbers change hands unless both say yes.

Member since 2023Invitations · 3

people · tastemakers near you, introduced by the house

local first · then everywhere

Three streets wide in London. Then Taipei, Paris, Boulder.

Tribes are local, a few people who go out together and organise themselves. Chapters are the official groups, one per city or region, run by the brand. A member who lands in Taipei opens the app and the 05:30 run at Daan Park is already there.

BrandCochapters · 38 cities
London1,284home · 11 tribes
Paris388Sundays · Canal Saint Martin
Taipei21205:30 · Daan Park
Boulder156trails · Saturdays
Taipei · Daan Park dawn runweekly · 31 going
Paris · Canal Saint Martin Sundaypublished · 54 going
New chapter request: Melbourneapprove
BrandCoagent connected
BrandCo Clubactive£6/month
  • Track nights and coached sessions
  • Colours 24 hours before anyone

Paid events this month

Thu18:30Coached track night£12 · members £8 · 8 of 16
Nov 208:00Half, bus and brunch£45 · 31 going · refundable

Billed by BrandCo on its own Stripe. Apple Pay, card, receipts in app.

184kmOctober · 12th of 140

club · membership and paid events, billed by the brand

memberships and paid events · your Stripe · we are a Stripe partner

Charge for the club and the coached nights. On your own Stripe.

Connect the Stripe account you already have. Memberships, paid events, members first drops. The money settles to you, the customers are yours, the receipts carry your name. We take a small fee per charge and nothing sits with us.

  • Stripe Connect. Two minutes to link. Your dashboard, your payouts, your tax.
  • Tiers and perks. Monthly or annual. Each tier unlocks events, drops, chapters.
  • Paid events. Capacity, waitlist, member prices, refunds you set.
  • Apple Pay in the app for events and drops. Memberships on the web, so Apple takes nothing.

in ChatGPT · the member's side

You am I running this weekend?

Your agent BrandCo has the Battersea 5k on Saturday at 07:00, 23 going, Sophie and Henry are in. It clashes with your 08:10 train. Sunday's 18 km is clear. Want me to move you and tell Henry?

You yes, and remind me Saturday night

Your agent Done. You're in for Sunday 09:00, alarm set for 07:45, Henry knows.

also available in ChatGPT

Their agent joins the community. Nobody misses a run.

Members connect their own ChatGPT agent to your community. It sees the events, the tribes and the chat they are in, spots clashes with their calendar, replies for them when they ask it to, and keeps them turning up. Same permissions as the member, nothing more.

for the brand · one place to run it

Members, events, chat and competitions. You run it from one screen.

We host the platform and the app in your brand. Your team posts events, approves tribes and sees who is active. Tribes are private by default, no phone numbers change hands, and it is GDPR compliant, which a WhatsApp group never was. Strava, Wahoo, Garmin and Apple Watch plug in, more coming. Members own their data and can leave any time.

Talk about your community
BrandCoadmin · October
Members1,284+62 this month
Events93 this week
Active in chat41early birds
Posts this week3121,840 kudos
Sat 07:00 · Battersea 5kpublished · 23 going
October kilometres140 in · 12 days left
New tribe: Lunch runs, SW11approve

want this for your brand?

Your app, your people, our hosting.

Tell us the brand and roughly how many customers you'd invite. A person replies, usually with a question or two, then a 20 minute call if it fits.

No list, no sequence. One reply from a person. Or WhatsApp us.
BrandCo and ACME FASHION are demo brands · hosted and white labelled by Human Forwardyour members' data stays theirs · leave any time