last updated 21 October 2026 · Human Forward LTD · hello@humanforward.io · Netherlands
Website terms
These terms apply between you and Human Forward LTD when you use humanforward.io and its sub domains. By using the website you agree to them. If you do not agree, stop using the website.
Who we are
Human Forward LTD is a company registered in England and Wales under number 17452304. Our registered office is 66 Paul Street, London EC2A 4NA. We trade as Human Forward and operate the website at humanforward.io. You can contact us at hello@humanforward.io.
Using the website
- You must be at least 18 to use the website. By using it you confirm that you are
- You must follow our Acceptable Use Policy, which forms part of these terms
- You may view the website, and download or print content for your own use and for your business's use in deciding whether to work with us. You must not otherwise copy, reproduce, modify, distribute, sell or commercially use any content without our written permission
- You must not use the website in any way that damages it, interferes with anyone else's use of it, or is unlawful, harmful or abusive
- We may restrict or block access to the website, or any part of it, if we reasonably believe you have broken these terms
We may block any person, business, device or network from the website at any time, without telling you why and without liability.
Our apps, AI tools and services
The website describes and links to our Shopify apps, AI tools, subscription services, sessions and community platform. Use of those is governed by our App and AI Tools Terms, and for consulting work and sessions by the proposal, order form or engagement letter we agree with you. Where those documents conflict with these terms, they apply to those services. Booking a session through the website is a request. The session is confirmed when we accept it.
The website assistant
The assistant on the website is an automated AI agent, not a person. You can ask for a person at any time or email hello@humanforward.io.
- The assistant has no authority to act for us. Nothing it says is an offer, an acceptance, a quotation, a price, a discount, a promise of a result, a delivery date, a scope of work or any other commitment by Human Forward LTD, and nothing it says forms a contract. Any price or term it gives is an estimate or an error, not a quote. The prices published on the website or in a written agreement from us are the only prices that apply. If the assistant says something inconsistent with these terms, these terms apply
- Its answers are generated automatically and may be wrong, incomplete, out of date or inconsistent. They are general information, not legal, financial, tax, medical or other professional advice, and not a recommendation to take or refrain from any action. You must use your own judgement and verify anything you intend to rely on before acting
- You use the assistant at your own risk. To the extent permitted by law we are not liable for any loss or damage arising from reliance on anything it says, and you will compensate us for any loss, cost or claim that arises from your use of it or of its outputs
- You must not use the assistant for, or ask it about, health or medical matters, political campaigning or elections, defence, military or weapons matters, surveillance of people, anything unlawful, or anything outside its purpose of answering questions about Human Forward and booking a session. The Acceptable Use Policy applies. We may withdraw the assistant, or your access to it, at any time without notice
- Conversations may be stored and reviewed as our Privacy Policy describes. Do not share personal data you are not entitled to share, or anything confidential
The free findability score
The free score on the website is generated automatically using third party AI services. It is an assessment at a point in time, not advice, and we do not guarantee its accuracy or any result from acting on it. By submitting a domain you confirm that you own, operate or are authorised to act for it, and you agree to the usage limits in our Acceptable Use Policy. We may store the domain, your email if you give it, and the results, as our Privacy Policy describes. We may refuse, limit or withdraw the free score at any time.
Content and intellectual property
All content on the website, including text, graphics, images, video, software, page layout, underlying code, scores and reports, belongs to Human Forward LTD or our licensors unless you submitted it. It is protected by copyright, trade mark, database and other intellectual property rights. HUMAN FORWARD and the HF mark are trade marks of Human Forward LTD (UK application pending). Nothing on the website grants you any licence to use our name, logo or trade marks. Names and logos of other companies that appear on the website belong to their owners and appear for identification only.
Content you submit
Where the website lets you submit content, such as a domain, a form, a booking or a message, you confirm that it is accurate, that you have the right to submit it, and that it does not break the law or our Acceptable Use Policy. You keep ownership of it and give us permission to use it to respond to you, to provide the service you asked for, and as our Privacy Policy describes. You must not use a false identity, impersonate anyone or mislead us about who you are. You will compensate us for any claim arising from content you submit.
Links to other websites
The website links to other sites, including Shopify, Cal.com and our social channels. We do not control them and are not responsible for their content or for any loss arising from using them. A link is not an endorsement. You may link to our home page in a way that is fair and legal and does not suggest any association or endorsement we have not given.
Privacy and cookies
Our Privacy Policy and Cookie Policy explain how we handle personal data and cookies. They form part of these terms and are at humanforward.io/privacy and humanforward.io/cookies.
Availability and disclaimers
The website and everything on it is provided as it is and as available. We do not promise that it will be free of faults, available at all times, accurate, up to date or fit for any particular purpose, and we may change, suspend or withdraw any part of it without notice. Content on the website is general information, not legal, financial or professional advice. We take reasonable steps to keep the website secure and free of viruses but cannot guarantee it. You are responsible for your own device, security and backups.
Limitation of liability
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
Subject to that, because the website is free to use, we are not liable to you for any loss or damage arising from your use of it or from reliance on anything on it. In particular we are not liable for loss of profit, revenue, business, goodwill, data or anticipated savings, or for any indirect or consequential loss. We are not liable for anything caused by events outside our reasonable control.
Liability for our paid services is dealt with in the App and AI Tools Terms or in the contract for that work.
General
- We may change these terms at any time by publishing a new version. The date at the top shows the current version. Continuing to use the website after a change means you accept it
- These terms, together with the Acceptable Use Policy, Privacy Policy and Cookie Policy, are the whole agreement between you and us about the website
- You may not transfer your rights under these terms. We may transfer ours where your rights are not affected
- If any part of these terms is found invalid or unenforceable, the rest still applies
- A delay in enforcing a right is not a waiver of it
- No one other than you and us has any right to enforce these terms, and the Contracts (Rights of Third Parties) Act 1999 does not apply
- These terms and any dispute about them, including non contractual disputes, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction
Contact
Human Forward LTD, 66 Paul Street, London EC2A 4NA. hello@humanforward.io
Market terms: Netherlands
These terms apply in addition to the document above when you are in the Netherlands, and prevail where they differ.
1. Who we are and which law applies
Human Forward LTD is a company registered in England and Wales, with no establishment in the European Union. Our relationship with you is governed by the law of England and Wales. That choice does not remove any protection given by a mandatory provision of Dutch or EU law, in particular the GDPR (in Dutch, the AVG), the Dutch GDPR Implementation Act (Uitvoeringswet AVG), the Telecommunications Act (Telecommunicatiewet) and, if you are a consumer within the meaning of article 6:230g of the Dutch Civil Code (Burgerlijk Wetboek, BW), the consumer law in Books 6 and 7 of the Civil Code (article 6(2) of Regulation (EC) No 593/2008, Rome I). That includes the rules on standard terms and conditions (algemene voorwaarden), with their black and grey lists (articles 6:236 and 6:237 BW). Those provisions prevail.
Provider details (article 3:15d BW). Provider: Human Forward LTD, a company incorporated under English law, registered at Companies House for England and Wales under number 17452304. Address: 66 Paul Street, London EC2A 4NA, United Kingdom. Contact: hello@humanforward.io. Represented by: the directors of the company, as entered in the public register of Companies House for England and Wales under number 17452304: find-and-update.company-information.service.gov.uk/company/17452304/officers. VAT identification number: we sell mostly to businesses, which account for VAT themselves under the reverse charge (verleggingsregeling). On sales to consumers, our payment providers (Stripe or Shopify) calculate, collect and remit the tax due in the customer's country at checkout on our behalf. No local VAT number is therefore shown here.
Representative in the Union (article 27 GDPR). Human Forward LTD is not established in the Union and is subject to the UK GDPR, which the European Commission has found to provide an adequate level of protection (adequacy decision, renewed in December 2025). We have assessed article 27(2) GDPR. Our processing of personal data of people in the EU is only occasional, is limited to business contact details, account data and publicly available website content, includes no special categories of personal data and no data relating to criminal convictions, and is unlikely to result in a risk to the rights and freedoms of natural persons. We therefore rely on the exemption in article 27(2) and have not designated a representative. We review this assessment as our customer base in the EU grows, and will designate a representative, named here, as soon as the exemption no longer applies. Until then you can exercise any right directly with us at hello@humanforward.io, and our data protection lead responds within the time limits of the GDPR.
2. Personal data in the Netherlands
Supervisory authority. The Dutch Data Protection Authority (Autoriteit Persoonsgegevens), autoriteitpersoonsgegevens.nl. You can complain to it at any time.
Legal bases. The table in the Privacy Policy follows article 6 GDPR: contract (article 6(1)(b)), legal obligation (6(1)(c)), legitimate interest (6(1)(f)) and consent (6(1)(a)) for the newsletter. We send marketing by email only with your prior consent or, if you are already a customer, about our own similar services, provided you were given the chance to object when your details were collected (article 11.7(1) and (4) of the Telecommunications Act). You can unsubscribe free of charge in every message.
Cookies (article 11.7a of the Telecommunications Act). The website uses no cookies or similar technologies that require consent. We measure visits without cookies and without individual identifiers, and Cloudflare Turnstile is strictly necessary to keep the forms secure. If you choose a market yourself, with the market picker or in answer to the prompt asking whether you are in a particular country, we set one first party functional cookie, hf_market. It remembers your choice for a year so we do not ask you again. This cookie is strictly necessary to provide what you asked for (article 11.7a(3)(b)) and does not track you. The suggestion of which market suits you comes from a request to our own server, which reads the country of your IP address; no cookie is set for it. That is why there is no cookie banner. If this changes, we will ask for your consent first.
Transfers. Your data is processed in the United Kingdom, which is covered by an adequacy decision of the European Commission renewed in December 2025 until 2031. Transfers to providers in the United States rely on the EU to US Data Privacy Framework for certified providers, and otherwise on the Commission's standard contractual clauses. You can ask us for a copy of the safeguards.
Retention and rights. The retention periods in the Privacy Policy apply in full. You have the right of access, rectification, erasure, restriction, objection and portability. Write to hello@humanforward.io. We respond within one month, which can be extended by two months for complex requests.
3. Payments, prices, VAT and right of withdrawal
On the Dutch pages, prices are shown in euros. Web plans are paid through Stripe, using the payment methods Stripe offers for your purchase: credit or debit card, Apple Pay, Google Pay, PayPal, Klarna, iDEAL | Wero, SEPA Direct Debit, Bancontact, Revolut Pay or Amazon Pay. Paid sessions are paid by card through Stripe only. Plans for a Shopify store are paid through Shopify Billing, in the currency Shopify shows. Consulting, Agents and the community platform are invoiced in the currency of your proposal and paid by bank transfer.
Prices exclude VAT. If you are a business in the Netherlands, VAT is reverse charged to you (article 12(2) and (3) of the VAT Act 1968, Wet op de omzetbelasting 1968); give us your VAT identification number. If you are a consumer, Dutch VAT is added at checkout and you see the total price including VAT (article 3:15d(2) and article 6:230m(1)(e) BW). Stripe or Shopify calculate, collect and remit that VAT at checkout on our behalf; no registration of our own under the One Stop Shop (OSS) is therefore shown here.
Right of withdrawal. If you are a consumer, you can withdraw from the contract within fourteen days of its conclusion without giving a reason (article 6:230o BW). You do this with a clear statement to hello@humanforward.io or with the model withdrawal form in Annex I, Part B, of Directive 2011/83/EU. The right is lost for a service we have fully performed with your express prior consent, where you have acknowledged that you give up your right of withdrawal once we have performed the contract (article 6:230p(d) BW). It is also lost for digital content not supplied on a tangible medium whose supply has begun with your express prior consent, where you have acknowledged that you thereby give up your right of withdrawal and we have confirmed this (article 6:230p(g) BW). If you buy a plan and start an analysis before the withdrawal period ends, you expressly ask us to start straight away and acknowledge that your right of withdrawal is lost to that extent. If you withdraw after that, you pay in proportion for what we have already provided (article 6:230s(4) BW). Separately, our Purchases and Refunds policy gives you, under conditions, a refund of the first month of a web plan if you ask within fourteen days. Businesses have no right of withdrawal. Consumers have the statutory conformity rights for digital content and digital services (articles 7:50aa and following BW). A consumer subscription can be cancelled online in your account, in the same way you took it out, or by a message to hello@humanforward.io (article 6:236(o) BW).
Disputes. If you are a consumer, you can also bring a dispute before the Dutch court for the place where you live (article 18(1) of Regulation (EU) No 1215/2012, Brussels I recast). The choice of the English courts in our terms does not change that (article 19 of that Regulation and article 6:236(n) BW). We are not affiliated with any consumer disputes body, are not obliged to be, and do not take part in alternative dispute resolution (article 6:230m(1)(t) BW). The European Commission's online dispute resolution platform was discontinued on 20 July 2025, so no link is given.
4. Language
English governs, except for information the law requires consumers to receive in Dutch; to that extent the Dutch version of this page governs.
5. Contact for the Netherlands
hello@humanforward.io. We respond within a reasonable time and within any period the applicable law sets. Human Forward LTD, 66 Paul Street, London EC2A 4NA, United Kingdom.
Local law review: pending. Say if you spot something we have got wrong at hello@humanforward.io.