last updated 20 October 2026 · Human Forward LTD · hello@humanforward.io · Netherlands
Cookies
This policy explains how humanforward.io uses cookies and similar technologies, and how you can control them. It forms part of our Privacy Policy.
What this policy covers
Cookies are small text files a website stores on your device. Similar technologies include local storage, pixels and device identifiers. We use the word cookies to mean all of them.
This policy covers humanforward.io and any sub domain, including the preview address on vercel.app. Our Shopify apps and the community platform are covered in their own section below.
The types of cookies we use
| Type | What it does | Consent needed |
|---|---|---|
| Strictly necessary | Keeps the site secure and working: bot protection on forms, load balancing | No |
| Analytics | Tells us which pages are visited and how the site performs. Our hosting analytics do not use cookies or identify you | No, because no cookie is set and no individual is tracked. If we add a cookie based analytics tool we will ask first |
| Functional | Set by the booking calendar, only inside the widget and only when you use it | No, these are needed to make the booking you asked for |
| Marketing | None. We set no marketing or advertising cookies on the site | Not applicable |
Because nothing on the site needs consent, there is no cookie banner. If we add anything that does, we will ask first and add a settings link to the footer.
The cookies we set
| Cookie | Provider | Purpose | Type | Lasts |
|---|---|---|---|---|
| __cf_bm, cf_clearance | Cloudflare | Turnstile bot protection on our forms and the free findability score | Strictly necessary | __cf_bm up to 30 minutes, cf_clearance up to 1 year |
| Cal.com cookies | Cal.com | Run the booking calendar and remember a booking in progress. Set only inside the widget when you use it | Functional | Session, some up to 12 months |
| hf_market | Human Forward | Remembers the market and language you picked, so we do not ask again. Set only when you pick one | Functional, a setting you asked for | 1 year |
| None | Vercel | Page view counts and page speed measurements. No cookie, no identifier, no cross site tracking | Analytics | Not applicable |
Klaviyo, which stores the details you give us on a form or booking, runs no script and sets no cookie on this site. Durations are what the providers publish and may change. We review this list whenever we change the site.
Email tracking and similar technologies
Our emails contain a small image that tells our email tool when you open an email, and links that record when you click them. We use this to see what people find useful and to stop sending to people who never open. You can block it by turning off images in your email app, or by unsubscribing.
We do not use fingerprinting, advertising networks or social media pixels on the site. If that changes we will update this policy and ask for consent first.
Our Shopify apps and the community platform
Our Shopify apps run inside your Shopify admin and use session cookies and Shopify's own authentication to keep you signed in. They set no marketing cookies.
The community platform and the white label apps we run for brands use strictly necessary cookies and device identifiers to keep members signed in, keep sessions secure and remember settings. Any analytics or marketing cookies in a brand's community are set under that brand's own cookie notice, which the brand must publish.
How to manage cookies
- Change your browser settings to block or delete cookies. Blocking strictly necessary cookies may stop forms and bookings working
- Stop email tracking by turning off images in your email app, or by unsubscribing
- Email hello@humanforward.io and we will remove you from our customer system
Guidance on managing cookies in common browsers is at allaboutcookies.org.
Changes and contact
We update this policy when we add or remove cookies. The date at the top shows the current version. Questions go to hello@humanforward.io. Our full company details are in our Privacy Policy.
Market terms: Netherlands
These terms apply in addition to the document above when you are in the Netherlands, and prevail where they differ.
1. Who we are and which law applies
Human Forward LTD is a company registered in England and Wales, with no establishment in the European Union. Our relationship with you is governed by the law of England and Wales. That choice does not remove any protection given by a mandatory provision of Dutch or EU law, in particular the GDPR (in Dutch, the AVG), the Dutch GDPR Implementation Act (Uitvoeringswet AVG), the Telecommunications Act (Telecommunicatiewet) and, if you are a consumer within the meaning of article 6:230g of the Dutch Civil Code (Burgerlijk Wetboek, BW), the consumer law in Books 6 and 7 of the Civil Code (article 6(2) of Regulation (EC) No 593/2008, Rome I). That includes the rules on standard terms and conditions (algemene voorwaarden), with their black and grey lists (articles 6:236 and 6:237 BW). Those provisions prevail.
Provider details (article 3:15d BW). Provider: Human Forward LTD, a company incorporated under English law, registered at Companies House for England and Wales under number 17452304. Address: 66 Paul Street, London EC2A 4NA, United Kingdom. Contact: hello@humanforward.io. Represented by: the directors of the company, as entered in the public register of Companies House for England and Wales under number 17452304: find-and-update.company-information.service.gov.uk/company/17452304/officers. VAT identification number: we sell mostly to businesses, which account for VAT themselves under the reverse charge (verleggingsregeling). On sales to consumers, our payment providers (Stripe or Shopify) calculate, collect and remit the tax due in the customer's country at checkout on our behalf. No local VAT number is therefore shown here.
Representative in the Union (article 27 GDPR). Human Forward LTD is not established in the Union and is subject to the UK GDPR, which the European Commission has found to provide an adequate level of protection (adequacy decision, renewed in December 2025). We have assessed article 27(2) GDPR. Our processing of personal data of people in the EU is only occasional, is limited to business contact details, account data and publicly available website content, includes no special categories of personal data and no data relating to criminal convictions, and is unlikely to result in a risk to the rights and freedoms of natural persons. We therefore rely on the exemption in article 27(2) and have not designated a representative. We review this assessment as our customer base in the EU grows, and will designate a representative, named here, as soon as the exemption no longer applies. Until then you can exercise any right directly with us at hello@humanforward.io, and our data protection lead responds within the time limits of the GDPR.
2. Personal data in the Netherlands
Supervisory authority. The Dutch Data Protection Authority (Autoriteit Persoonsgegevens), autoriteitpersoonsgegevens.nl. You can complain to it at any time.
Legal bases. The table in the Privacy Policy follows article 6 GDPR: contract (article 6(1)(b)), legal obligation (6(1)(c)), legitimate interest (6(1)(f)) and consent (6(1)(a)) for the newsletter. We send marketing by email only with your prior consent or, if you are already a customer, about our own similar services, provided you were given the chance to object when your details were collected (article 11.7(1) and (4) of the Telecommunications Act). You can unsubscribe free of charge in every message.
Cookies (article 11.7a of the Telecommunications Act). The website uses no cookies or similar technologies that require consent. We measure visits without cookies and without individual identifiers, and Cloudflare Turnstile is strictly necessary to keep the forms secure. If you choose a market yourself, with the market picker or in answer to the prompt asking whether you are in a particular country, we set one first party functional cookie, hf_market. It remembers your choice for a year so we do not ask you again. This cookie is strictly necessary to provide what you asked for (article 11.7a(3)(b)) and does not track you. The suggestion of which market suits you comes from a request to our own server, which reads the country of your IP address; no cookie is set for it. That is why there is no cookie banner. If this changes, we will ask for your consent first.
Transfers. Your data is processed in the United Kingdom, which is covered by an adequacy decision of the European Commission renewed in December 2025 until 2031. Transfers to providers in the United States rely on the EU to US Data Privacy Framework for certified providers, and otherwise on the Commission's standard contractual clauses. You can ask us for a copy of the safeguards.
Retention and rights. The retention periods in the Privacy Policy apply in full. You have the right of access, rectification, erasure, restriction, objection and portability. Write to hello@humanforward.io. We respond within one month, which can be extended by two months for complex requests.
3. Payments, prices, VAT and right of withdrawal
On the Dutch pages, prices are shown in euros. Web plans are paid through Stripe, using the payment methods Stripe offers for your purchase: credit or debit card, Apple Pay, Google Pay, PayPal, Klarna, iDEAL | Wero, SEPA Direct Debit, Bancontact, Revolut Pay or Amazon Pay. Paid sessions are paid by card through Stripe only. Plans for a Shopify store are paid through Shopify Billing, in the currency Shopify shows. Consulting, Agents and the community platform are invoiced in the currency of your proposal and paid by bank transfer.
Prices exclude VAT. If you are a business in the Netherlands, VAT is reverse charged to you (article 12(2) and (3) of the VAT Act 1968, Wet op de omzetbelasting 1968); give us your VAT identification number. If you are a consumer, Dutch VAT is added at checkout and you see the total price including VAT (article 3:15d(2) and article 6:230m(1)(e) BW). Stripe or Shopify calculate, collect and remit that VAT at checkout on our behalf; no registration of our own under the One Stop Shop (OSS) is therefore shown here.
Right of withdrawal. If you are a consumer, you can withdraw from the contract within fourteen days of its conclusion without giving a reason (article 6:230o BW). You do this with a clear statement to hello@humanforward.io or with the model withdrawal form in Annex I, Part B, of Directive 2011/83/EU. The right is lost for a service we have fully performed with your express prior consent, where you have acknowledged that you give up your right of withdrawal once we have performed the contract (article 6:230p(d) BW). It is also lost for digital content not supplied on a tangible medium whose supply has begun with your express prior consent, where you have acknowledged that you thereby give up your right of withdrawal and we have confirmed this (article 6:230p(g) BW). If you buy a plan and start an analysis before the withdrawal period ends, you expressly ask us to start straight away and acknowledge that your right of withdrawal is lost to that extent. If you withdraw after that, you pay in proportion for what we have already provided (article 6:230s(4) BW). Separately, our Purchases and Refunds policy gives you, under conditions, a refund of the first month of a web plan if you ask within fourteen days. Businesses have no right of withdrawal. Consumers have the statutory conformity rights for digital content and digital services (articles 7:50aa and following BW). A consumer subscription can be cancelled online in your account, in the same way you took it out, or by a message to hello@humanforward.io (article 6:236(o) BW).
Disputes. If you are a consumer, you can also bring a dispute before the Dutch court for the place where you live (article 18(1) of Regulation (EU) No 1215/2012, Brussels I recast). The choice of the English courts in our terms does not change that (article 19 of that Regulation and article 6:236(n) BW). We are not affiliated with any consumer disputes body, are not obliged to be, and do not take part in alternative dispute resolution (article 6:230m(1)(t) BW). The European Commission's online dispute resolution platform was discontinued on 20 July 2025, so no link is given.
4. Language
English governs, except for information the law requires consumers to receive in Dutch; to that extent the Dutch version of this page governs.
5. Contact for the Netherlands
hello@humanforward.io. We respond within a reasonable time and within any period the applicable law sets. Human Forward LTD, 66 Paul Street, London EC2A 4NA, United Kingdom.
Local law review: pending. Say if you spot something we have got wrong at hello@humanforward.io.