Research

What AI says about brands.

Original data on how brands are found and bought by AI assistants and shopping agents. Every report has the full table and the method, and is free to reproduce with a link.

League table: who AI recommends, and who it forgets

Data report · 26 October 2026

AI shopping 2026: how 75 UK brands show up in AI answers

Every UK brand ready for AI shopping agents runs on Shopify.

We asked six AI assistants about 75 well known UK retailers and direct to consumer brands, and checked each site for the standards AI agents use to buy. Full table and method.

Read the report

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