storefront · compared
Storefront and Shopify's Agentic plan. Side by side.
What each one costs, what it needs from you, and where shoppers can actually pay inside an agent today. Kept to what Shopify and each agent publish.
90 days free, then $249 a month. No cut of your sales.
head on
What each one needs, and what you get.
Shopify's plan lists your products in the agents Shopify works with. Storefront gives your brand its own endpoints on its own domain, for any agent, run from the feed you already have.
We take no cut of your sales.No fee per order and nothing on top. You pay your own payment provider's normal rates, plus one flat monthly price.
Every main agent standard.ACP for ChatGPT, UCP for Google, MCP for Claude and any agent, plus the Meta, OpenAI and Microsoft product feeds.
| head on | Storefront | Shopify Agentic plan |
|---|---|---|
| What you pay on each sale | wins: No cut of your sales, no fee per order, nothing on top. Your own payment provider's normal rates, plus one flat monthly price | Card rates from 2% + 25p GBP online on orders paid through Shopify's checkout, or third party transaction fees with another provider. Shopify's Agentic Storefronts terms also let it charge a fee per channel on agent transactions, set in your Shopify admin |
| Agent protocols | ACP (OpenAI's Agentic Commerce Protocol), UCP (Google's Universal Commerce Protocol) and MCP (Claude and any agent), plus a Meta catalogue feed for Muse, an OpenAI product feed and a Microsoft Merchant Center feed | UCP, which Shopify developed together with Google and which can run over MCP. Products reach ChatGPT, Copilot, Google AI Mode and Gemini, and Meta through Shopify Catalog |
| Monthly fee | $249 a month, 90 days free | wins: None |
| What you need to start | wins: A product feed. Live in minutes | An existing online store, an external URL for every product, DNS TXT verification, three published policies, identity verification and business registration documents |
| Who qualifies | wins: Any brand with a feed, new brands too | Depends on account standing and sales history |
| Agents | Any agent, through your own MCP and UCP endpoints on your own domain | ChatGPT, Copilot, Google AI Mode and Gemini, Meta, and other channels |
| Claude | wins: Yes, through your own MCP endpoint | Not a named Shopify channel |
| ChatGPT | Found through your own MCP endpoint. Shoppers buy on your checkout | wins: Listed in ChatGPT if you sell to the US, wherever you are based. Shoppers buy on your site |
| Checkout inside the agent | Switches on per agent, as each one opens it in your markets | Off by default. Google, Meta and Copilot only, in the countries where they offer it |
| Where UK and EU shoppers pay today | A hosted checkout on your own domain that agents hand off to, built for EU rules | Your own store, through each product's URL |
storefront enterprise · ready now
Bigger brand? We're ready now.
Your ERP, your platform, your payment provider. Connected.
Storefront Enterprise puts every brand and market you run onto agentic shopping from one account, with your own systems wired in from day one. One published price, and the same 90 days free.
$1,899 a month · 90 days free
Connected out of the box
- ERPs
- NetSuite · Business Central · Dynamics 365 Finance and Supply Chain · SAP S/4HANA · SAP Business One · Sage Intacct · Acumatica · Odoo · Brightpearl · Cin7 · Linnworks
- Order management
- Fluent Commerce · Manhattan Active Omni · Salesforce Order Management · IBM Sterling · Kibo
- Shipping and warehouses
- ShipStation · Veeqo · ShipBob · Mintsoft · Peoplevox
- Ecommerce platforms
- commercetools · Commerce Layer · BigCommerce · Adobe Commerce · WooCommerce · Shopware · PrestaShop
- Automation and payments
- Zapier · Make · Stripe
VTEX and Salesforce Commerce Cloud: catalogue sync, with order push on request. SFTP order files for anything else.
enterprise · head on
Storefront Enterprise vs Shopify's Agentic plan for enterprise. Side by side.
Shopify offers an enterprise version of its Agentic plan. Here is what its Help Center publishes, next to what Storefront Enterprise includes today. Where Shopify publishes nothing, we say so.
We take no cut of your sales.No fee per order and nothing on top. You pay your own payment provider's normal rates, plus one flat monthly price.
Every main agent standard.ACP for ChatGPT, UCP for Google, MCP for Claude and any agent, plus the Meta, OpenAI and Microsoft product feeds.
| enterprise · head on | Storefront Enterprise | Shopify Agentic plan, enterprise |
|---|---|---|
| What you pay on each sale | wins: No cut of your sales, no fee per order, nothing on top. Your own payment provider's normal rates, plus one flat monthly price | Not published for enterprise. Shopify's Agentic Storefronts terms let it charge a fee per channel on agent transactions, set in your Shopify admin |
| Agent protocols | ACP (OpenAI's Agentic Commerce Protocol), UCP (Google's Universal Commerce Protocol) and MCP (Claude and any agent), plus a Meta catalogue feed for Muse, an OpenAI product feed and a Microsoft Merchant Center feed | UCP, which Shopify developed together with Google and which can run over MCP. Products reach ChatGPT, Copilot, Google AI Mode and Gemini, and Meta through Shopify Catalog |
| Price | wins: $1,899 a month, published, 90 days free | Not published. Shopify asks you to get in touch |
| ERPs, order management and warehouses | Built in: NetSuite, Business Central, Dynamics 365 Finance and Supply Chain, SAP S/4HANA, SAP Business One and more, plus OMS and warehouse connectors | Not published |
| Orders and finance | Orders pushed into your own systems, with payment, tax, shipping and refund data | Payment capture per fulfilment |
| Payment provider | Your own: Stripe, Adyen, Checkout.com, Braintree, Mollie or Worldpay | Shopify Payments or a third party provider set up in your Shopify admin |
| Shipping and stock | Connectors for ShipStation, Veeqo, ShipBob, Mintsoft and Peoplevox | Carrier calculated shipping and additional inventory locations |
| Product listings | Every variant grouped the way your feed has it | Combined listings |
| Your team | SSO | wins: Unlimited staff |
| Brands and markets | Up to 5 brands and several markets in one account | Not published |
| Domains, tax and support | Your own domains, US sales tax, priority support with an SLA and annual invoicing | Not published |
| For developers | The Orders API, webhooks, SFTP order files, Zapier and Make | API rate limits consistent with Shopify Plus, level 2 protected customer data and Shopify Functions in custom apps |
| Bigger than that | Storefront Enterprise Plus: on premise SAP, Manhattan or IBM Sterling, and more than 5 brands. Talk to us | Get in touch with Shopify |
Shopify's side is taken from its Help Center page on the Agentic plan, checked 25 October 2026.
Bigger still? On premise SAP, Manhattan or IBM Sterling through your own middleware, more than 5 brands, SAML or a custom contract: that is Storefront Enterprise Plus. Talk to us at hello@humanforward.io
what it costs
What it costs you a month. All in.
Shopify's published card rate on agent orders it processes, against Storefront's plan plus your own card fees. Worked examples, so you can see where the line falls.
| Agent sales a month | Shopify a month, at 2% + £0.25 per order | Storefront plan a month | Your own card fees a month | Storefront total a month | You save a month | You save a year |
|---|---|---|---|---|---|---|
| £20,000 example | £459 | Storefront £199 | £347 at 1.5% + £0.20 | £546 | costs £87 more | costs £1,047 more |
| £100,000 example | £2,294 | Storefront £199 | £1,376 at 1.2% + £0.15 | £1,575 | £719 | £8,624 |
| £250,000 example | £5,735 | Storefront Enterprise £1,499 | £2,794 at 1% + £0.10 | £4,293 | £1,442 | £17,306 |
| £500,000 example | £11,471 | Storefront Enterprise £1,499 | £5,588 at 1% + £0.10 | £7,087 | £4,383 | £52,600 |
| £1,000,000 example | £22,941 | Storefront Enterprise £1,499 | £10,176 at 0.9% + £0.10 | £11,675 | £11,266 | £135,188 |
Work it out for your brand.
Change the numbers. The Storefront figure always includes your own card fees.
Shopify a month£2,294
Storefront a month, card fees included£1,575
You save a month£719
You save a year£8,624
- Shopify's rate is its published UK online card rate, 2% + £0.25, on agent checkout orders that Shopify processes: Google, Meta and Copilot today, in the countries where each offers checkout.
- On Storefront you pay your own payment provider's rate, shown here at typical rates. Yours may be lower or higher.
- The plan is the published monthly price. The Storefront total includes your card fees.
- Examples assume a £85 average order.
- Checked 25 October 2026.
checkout inside the agent
Where agents check out today. Mostly the US.
No agent checks out UK or EU shoppers natively today. This is where each one stands.
| checkout inside the agent | Checkout inside the agent |
|---|---|
| ChatGPT | Instant Checkout ended on 24 March 2026. ChatGPT shopping is for US users only, and shoppers check out on the merchant's own site. |
| Google AI Mode and Gemini | Native checkout in the US, rolling out to Canada and Australia. The UK comes later. No EU date. |
| Meta | Checkout in the US, Canada, Mexico, Brazil, Japan and Singapore only. |
| Copilot | Copilot Checkout is US only. |
| Perplexity | Instant Buy is US only, through PayPal. |
With Storefront, every agent finds your products through your own endpoints, and shoppers in every market pay on a hosted checkout on your own domain. In agent checkout switches on per agent, as each one opens it in your markets.
Checked 25 October 2026, from what Shopify and each agent publish. They can change at any time. If something here is out of date, write to hello@humanforward.io and we will correct it.
not either or
Use both, if you qualify.
- Shopify's plan as wellNothing stops you listing there too. The same clean feed works for both.
- One feed, checked for youWe check your feed before you pay and read it again every night, so every channel gets the same data.
- Your systems, connectedStorefront Enterprise connects your ERP, order management, warehouse and ecommerce platform, with SFTP order files for anything else.
built for europe
Built for EU rules, from the start.
Agent checkout reached the US first. Storefront was built for brands that sell in Europe as well.
This is how we built Storefront, not legal advice. As the seller you keep your own obligations.
- Hosted in the EUStorefront runs on Google Cloud in Belgium.
- A checkout built for EU rulesOn your own domain: an order button that says plainly the shopper is committing to pay, prices with VAT included, a withdrawal button, and accessibility built in.
- The product data EU shoppers are owedGPSR product safety data and the 30 day lowest price, in every feed.
- Your own payment providerStripe, Adyen, Checkout.com, Braintree, Mollie or Worldpay.
- A data processing agreement, readyOur DPA is published. Read the DPA
questions
Straight answers.
Can shoppers in the UK or EU buy inside ChatGPT or Gemini?
Not today. No agent checks out UK or EU shoppers natively yet. With Storefront, agents find your products and hand the shopper to a hosted checkout on your own domain, so they can buy now.
Is this a fair comparison?
We have kept to what Shopify and each agent publish, checked on 25 October 2026. If anything has changed, write to hello@humanforward.io and we will correct it.
Can I use Storefront and Shopify's plan together?
Yes, if you qualify for Shopify's. They do not clash, and the same feed can go to both. Storefront adds your own endpoints on your own domain, which any agent can use, Claude included.
Do you take a cut of my sales?
No. One monthly price. Payments go through your own provider, at your own rates.
We are a bigger brand. What changes?
Storefront Enterprise, at $1,899 a month, connects your ERP, order management, warehouse and ecommerce platform, and adds your own domains, SSO, several brands and markets, and an SLA. The same 90 days free. For on premise systems, more than 5 brands or a custom contract, ask us about Storefront Enterprise Plus at hello@humanforward.io.
Live in minutes. No cut of your sales.
All it needs is your product feed.
90 days free, then $249 a month. No cut of your sales.